Let us help you navigate the chaos
Your Source Alliance® takes a fresh, hybrid approach to brand and business strategy, blending the best elements of agency creative thinking with an agnostic and consultative mindset, and infusing unique Behavior Science and Financial Forecasting to "future-proof" your business.
We call this a Growth Path Strategy (GPS)
GPS gives you
Confidence & Clarity
Confidence & Clarity
Confidence & Clarity
The insights you need to see disruption and shifts in customer composition before they happen, and the confidence you desire to know your business and brand are on the right track and able to grow through disruption.
Preparedness
Confidence & Clarity
Confidence & Clarity
A plan of attack that allows you to decisively lead your brand and business through the foreseen market and consumer shifts identified through GPS analysis, and capitalize on these shifts to drive audience and revenue growth.
Protection
Confidence & Clarity
Protection
The ability to shield your brand equity and market share from disruptive forces by identifying today's growth barriers and opportunities while predicting the actions needed to protect future gains.
Perfect for Brands, Properties and Agencies
An agnostic, consultative approach to break through Growth Barriers
Our unique approach to brand development and business consulting centers around insights derived from four powerful dimensions. By combining inputs from Market & Financial Conditions, Human Behavior, Competitive Forces, and Technology Influencers, we craft effective growth strategies that not only "future-proof" your business but also provide the foundation we need to implement Brand Strength and Solutions Strategy and Activation.
Game Changer: Response Behavioral Science
Behavioral Science helps us understand what drives a client's audience - and what holds them back.
We partner with Shayoni Lynn to implement a variety of mixed-methods of behavioral research offer insights that are integrated into campaign design in order to create smarter, faster interventions.
Starting with a deep behavioral diagnosis, target behaviors, barriers, and unintended risks are identified - connecting insight with content that delivers real-world change.
In addition to informing our GPS strategy, these insights are fused with creativity to create marketing communications solutions that engage, persuade, and drive action.
GPS Behavioral Science Focal Points
Behavioral Diagnostic
Psychographic Behavioral Segmentation
Behavioral Diagnostic
Shayoni's diagnostic tool is deployed to answer the question, "what’s stopping an audience from changing their behavior?" and uncovers enablers and barriers that prevent engagement today and predictively identify future shifts.
Perception Studies
Psychographic Behavioral Segmentation
Behavioral Diagnostic
If you've ever wondered how your brand is perceived through your customers' eyes, this methodology, which was developed by Shayoni Lynn, answers the question by mapping the gap between desired and actual perceptions to uncover growth opportunities.
Psychographic Behavioral Segmentation
Psychographic Behavioral Segmentation
Psychographic Behavioral Segmentation
We partner with Shayoni to enhance traditional segmentation and persona development activities with Behavioral Science methodologies to unlock insights to provide a deep understanding of priority customers today, and predict how composition will change over time.
AI's role in our GPS Process
Brand Love
We partner with Alvaro Melendez to leverage his Ink Lantern AI tool to measure Brand Love and gain insight into a brand's health. Ink Lantern also provides ongoing measurement to determine target customer affinity and pain points.
Modeling and Forecasting
Gain insight into what the future may look through a series of models that identify risks and opportunities to bolster your preparedness and inform a GPS plan to drive growth through change.
GPS Navigation
The GPS plan isn't a one-time proposition; key metrics that will determine future shifts are tracked through a GPS Navigation dashboard, which signals needs to revisit the plan and adjust accordingly as we continuously navigate future disruption.
Featured GPS Alliance Members
Brooke Struck, PhD
Brooke Struck, PhD
Brooke Struck, PhD
GPS Strategy & Implementation
Alliance: Converge
Alvaro Melendez
Brooke Struck, PhD
Alvaro Melendez
Take the first step
Is your strategy agile enough to adapt to today's changing market? Are you delivering on changing customer expectations (do you know what those expectations are)?
If you have anxiety about today's market and customer dynamics, schedule a free Confidence Compass meeting today!