If not, let us help you strategize
We support CMOs and CGOs by taking a fresh approach to brand, marketing, and sales enablement strategy, blending the best elements of agency creative thinking with an agnostic and consultative mindset to identify growth barriers and opportunities to capitalize on disruption.
We call this a Growth Path Strategy (GPS).
Our GPS process gives you
Confidence & Clarity
Confidence & Clarity
Confidence & Clarity
The insights you need to see disruption and shifts in customer composition before they happen, and the confidence you desire to know your brand, marketing strategy, and sales enablement programs are on the right track and able to grow through disruption.
Preparedness
Confidence & Clarity
Confidence & Clarity
By predictively identifying potential future shifts in key factors such as market dynamics, technology impact, and consumer behavior, we build a plan of attack so you can be prepared to decisively lead your brand and teams through these scenarios as they materialize.
Opportunity
Confidence & Clarity
Opportunity
GPS helps you shield your brand equity and market share from disruptive forces by identifying today's growth barriers and opportunities. But more importantly, we expose unseen opportunities that allow you to capitalize on these shifts to drive audience and revenue growth.
It doesn't stop with strategy. We collaborate with you to...
Drive Organizational Alignment
Collaborate with Your Resources
Collaborate with Your Resources
Our GPS recommendations provide little value if they are handed to your team with the expectation that they will be accepted, adopted, and executed without issue.
We collaborate with you to drive organizational alignment and understanding of the GPS action plan and its impact to foster change.
Collaborate with Your Resources
Collaborate with Your Resources
Collaborate with Your Resources
If you have existing internal or agency resources that you are working with (or if you are an agency), we will partner with you to seamlessly translate GPS recommendations into brand enhancement and actionable go-to-market strategy and activation elements.
Provide Complete Solutions
Collaborate with Your Resources
Provide Complete Solutions
If you need resources to bring GPS recommendations to life, we tap into our comprehensive best-in-craft Alliance team of strategists, analysts, creators and activators to support Brand Strength and Go To Market solutions.
Game Changer: Response Behavioral Science
Behavioral Science helps us understand what drives a client's audience - and what holds them back.
We partner with Shayoni Lynn to implement a variety of mixed-methods of behavioral research offer insights that are integrated into campaign design in order to create smarter, faster interventions.
Starting with a deep behavioral diagnosis, target behaviors, barriers, and unintended risks are identified - connecting insight with content that delivers real-world change.
In addition to informing our GPS strategy, these insights are fused with creativity to create marketing communications solutions that engage, persuade, and drive action.
GPS Behavioral Science Focal Points
Behavioral Diagnostic
Psychographic Behavioral Segmentation
Behavioral Diagnostic
Shayoni's diagnostic tool is deployed to answer the question, "what’s stopping an audience from changing their behavior?" and uncovers enablers and barriers that prevent engagement today and predictively identify future shifts.
Perception Studies
Psychographic Behavioral Segmentation
Behavioral Diagnostic
If you've ever wondered how your brand is perceived through your customers' eyes, this methodology, which was developed by Shayoni Lynn, answers the question by mapping the gap between desired and actual perceptions to uncover growth opportunities.
Psychographic Behavioral Segmentation
Psychographic Behavioral Segmentation
Psychographic Behavioral Segmentation
We partner with Shayoni to enhance traditional segmentation and persona development activities with Behavioral Science methodologies to unlock insights to provide a deep understanding of priority customers today, and predict how composition will change over time.
AI's role in our GPS Process
Brand Love
We partner with Alvaro Melendez to leverage his Ink Lantern AI tool to measure Brand Love and gain insight into a brand's health. Ink Lantern also provides ongoing measurement to determine target customer affinity and pain points.
Modeling and Forecasting
Gain insight into what the future may look through a series of models that identify risks and opportunities to bolster your preparedness and inform a GPS plan to drive growth through change.
GPS Navigation
The GPS plan isn't a one-time proposition; key metrics that will determine future shifts are tracked through a GPS Navigation dashboard, which signals needs to revisit the plan and adjust accordingly as we continuously navigate future disruption.
Featured GPS Alliance Members
Brooke Struck, PhD
Brooke Struck, PhD
Brooke Struck, PhD
GPS Strategy & Implementation
Alliance: Converge
Alvaro Melendez
Brooke Struck, PhD
Alvaro Melendez
Take the first step
Is your strategy agile enough to adapt to today's changing market? Are you delivering on changing customer expectations (do you know what those expectations are)?
If you have anxiety about today's market and customer dynamics, schedule a free Confidence Compass meeting today!