Your brands is so much more than a logo
It is your promise to customers and the values you represent. It connects your products and services to a set of ideals and experiences you provide.
And, it must be able to adapt to changing customer desires and market conditions.
Is your brand strong enough to successfully adapt?
Brand Audit
Do you have a clear understanding of how your brand is currently performing? Are you curious how your brand looks through your audience's eyes?
We'll conduct a comprehensive audie of your brand, including powerful AI diagnostics and audience Perception Studies, to get a complete picture of current brand performance.
Brand Positioning
We'll levarage the Growth Path Strategy (GPS) to craft a comprehensive, powerful brand strategy that includes positioning, messaging pillars, narrative, and brand essence elements to bring shape and meaning to your brand and serve as the "north star" for all go-to-market activities.
Brand Identity
YSA builds breakthrough brand identities that personify the brand positioning and connect with audiences. Activities include logo design, brand guildeline development, photo/video guidelines and more.
Brand Articulation & Roadmap
Does your brand meaningfully connect with all of your audiences?
We develop a complete audience matrix that illustrates how your brand resonates with all of your audiences, from customers and channel partners through to suppliers and employees, This includes building a Brand Roadmap to outline key initiatives required to engage these audiences and introduce them to the brand and how it will impact them.
Brand Implementation
Initiatives outlined in the Brand Roadmap are fully developed and implemented, with an initial focus on an internal brand launch followed by a rollout to partners and suppliers.
Consumer engagement is managed through Go-To-Market solutions. Alternatively, we can collaborate with your existing internal or external resources to translate brand strategy into marketing actions.
Process focal points
Brand Love
Perception Studies
Perception Studies
We partner with Alvaro Melendez to leverage his Ink Lantern AI tool to measure Brand Love and gain insight into a brand's health. Ink Lantern also provides ongoing measurement to determine target customer affinity and pain points.
Perception Studies
Perception Studies
Perception Studies
These studies are designed to allow you to see your brand through your audience’s eyes. Behavioral science techniques developed by Shayoni Lynn are used to map the gap between desired and actual perceptions, providing insight into how campaigns and creative solutions can shift hearts, minds, and reputational risk.
Narrative Labs
Perception Studies
Segmentation & Personas
Brand positioning and narrative elements are audience-tested by utilizing Narrative Labs. This process, developed by Shayoni Lynn, allows us to understand differences in behavioral frames and assess the most effective and persuasive ways to present messaging.
Segmentation & Personas
Segmentation & Personas
Segmentation & Personas
Leveraging Behavioral Science methodology, we conduct segmentation studies and overlay your data in order to identify the core customer segments who will provide the most value for your business. These are turned into robust personas that include predicted shifts in the persona audience composition.
Journey Mapping
Segmentation & Personas
Enterprise Culture
Understanding all aspects of your customer experience and purchase journey is a component of our GPS process.
For clients who begin their engagement with YSA with a Brand Strength initiative, we''ll focus on journey build out at this time
Enterprise Culture
Segmentation & Personas
Enterprise Culture
Sometimes, Brand Strength requires a deeper examination of current enterprise culture to identify areas where culture is misaligned with brand strategy, and what is needed to address these issues. Brook Struck, PhD, has a comprehensive methodology that can be applied in such situations.
Featured Alliance Members - Brand Strength
Vivian Mize
Shayoni Lynn
Shayoni Lynn
Brand Strategy | Positioning & Identity
Alliance: Vivian Mize Creative
Brooke Struck, Phd
Brooke Struck, Phd
Brooke Struck, Phd
Brand Strategy | Implementation & Enterprise Culture
Alliance: Converge
Alvaro Melendez
Brooke Struck, Phd
Brooke Struck, Phd
Take the first step
Is your strategy agile enough to adapt to today's changing market? Are you delivering on changing customer expectations (do you know what those expectations are)?
If you have anxiety about today's market and customer dynamics, schedule a free Confidence Compass meeting today!